Marketing a project or product
Participating in brainstorming sessions
Vocabulary: Marketing a product
Effective brainstorming sessions
Group dynamics and roles
Agreeing and disagreeing
Quiz: Marketing a project or product
Product perception
Market research: Effective surveys and presentations
Market research: Writing surveys
Vocabulary: Product perception
Quiz: Product perception
Promotion
Vocabulary: Promotion
Concise language for Social Media Marketing
Perception in visual communication
Quiz: Promotion
Persuasive techniques
Vocabulary: Persuasive techniques
Liking, authority, and scarcity
Reciprocity, social proof and consistency
Quiz: Persuasive techniques
Pitch
Vocabulary: Pitch
Preparing your presentation: Guidelines and recommendations
Presenting in English: Strategies for the non-native speaker
Quiz: Pitch
Closing
Conclusion
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Liking, authority, and scarcity
13/20Become familiar with Dr. Robert Cialdini’s Principles of Persuasion and learn how to master the art of bringing a scene or emotion to life.
Project: Search for metaphors in your life. (They live everywhere: advertisements, labels, newspapers, magazines, YouTube, blogs, books, songs, even everyday conversation.)
Make a list of the metaphors you find.
Share your favorite one and tell us “How does this metaphor relate to the 6 Principles of Influence?”
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