Marketing a Project or Product
Welcome/ Introduction
Vocabulary: Marketing a Product
Effective Brainstorming Sessions
Participating in Brainstorming Sessions
Eventos semanales de English Academy
Group Dynamics and Roles
Agreeing and Disagreeing
Quiz: Marketing a Project or Product
Product Perception
Vocabulary: Product Perception
Market Research: Writing Surveys
Quiz: Product Perception
Promotion
Vocabulary: Promotion
Perception in Visual Communication
Concise Language for Social Media Marketing
Quiz: Promotion
Persuasive Techniques
Vocabulary: Persuasive Techniques
Reciprocity, Social Proof and Consistency
Liking, Authority, and Scarcity
Quiz: Persuasive Techniques
Pitch
Vocabulary: Pitch
Preparing your presentation: Guidelines and Recommendations
Presenting in English: Strategies for the Non-Native Speaker
Quiz: Pitch
Closing
Conclusion
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Market Research: Writing Surveys
9/19Understand the power and impact of surveys. Design surveys focused on obtaining actionable and relevant insights.
Challenge: Design a 5 question-survey for a soon to be launched product/project highlighting the information you need to obtain from the public.
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