Marketing a project or product
Participating in brainstorming sessions
Vocabulary: Marketing a product
Effective brainstorming sessions
Group dynamics and roles
Agreeing and disagreeing
Quiz: Marketing a project or product
Product perception
Market research: Effective surveys and presentations
Market research: Writing surveys
Vocabulary: Product perception
Quiz: Product perception
Promotion
Vocabulary: Promotion
Concise language for Social Media Marketing
Perception in visual communication
Quiz: Promotion
Persuasive techniques
Vocabulary: Persuasive techniques
Liking, authority, and scarcity
Reciprocity, social proof and consistency
Quiz: Persuasive techniques
Pitch
Vocabulary: Pitch
Preparing your presentation: Guidelines and recommendations
Presenting in English: Strategies for the non-native speaker
Quiz: Pitch
Closing
Conclusion
Você não tem acesso a esta aula
Continue aprendendo! Junte-se e comece a impulsionar sua carreira
Se você já tem uma conta,
Reciprocity, social proof and consistency
14/20Discover the Six Principles of Marketing Persuasion. Honestly influencing clients in a positive and ethical way.
Challenge: Document a marketing campaign presentation performed in the past or soon to be presented. Identify the persuasive techniques applied (in case you previously presented the campaign) or the ones you consider should be applied (in case you will present in the near future). Autoanalysis: What you did good? What can you improve? What learning opportunities can you identify? What will you definitely replicate?
Contribuições 0
Perguntas 0
Quer ver mais contribuições, perguntas e respostas da comunidade?