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Reciprocity, Social Proof and Consistency


Discover the Six Principles of Marketing Persuasion. Honestly influencing clients in a positive and ethical way.

Challenge: Document a marketing campaign presentation performed in the past or soon to be presented. Identify the persuasive techniques applied (in case you previously presented the campaign) or the ones you consider should be applied (in case you will present in the near future). Autoanalysis: What you did good? What can you improve? What learning opportunities can you identify? What will you definitely replicate?

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