Marketing a project or product
Participating in brainstorming sessions
Vocabulary: Marketing a product
Effective brainstorming sessions
Group dynamics and roles
Agreeing and disagreeing
Quiz: Marketing a project or product
Product perception
Market research: Effective surveys and presentations
Market research: Writing surveys
Vocabulary: Product perception
Quiz: Product perception
Promotion
Vocabulary: Promotion
Concise language for Social Media Marketing
Perception in visual communication
Quiz: Promotion
Persuasive techniques
Vocabulary: Persuasive techniques
Liking, authority, and scarcity
Reciprocity, social proof and consistency
Quiz: Persuasive techniques
Pitch
Vocabulary: Pitch
Preparing your presentation: Guidelines and recommendations
Presenting in English: Strategies for the non-native speaker
Quiz: Pitch
Closing
Conclusion
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Ana Karina González
Make marketing materials meaningful and memorable using the proper graphic designs, understand the perception, and incorporate concise language during the beginning stages of the designing process in a focus group. Recognize good design principles.
Challenge: Review marketing materials and create a new graphic proposal utilizing the same information. Review effective powerpoint presentation samples to gather and collect best practices communicating messages using visuals, arts, graphics, and charts. Prepare a personal Marketing Presentations/Market Analysis portfolio.
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