Marketing a project or product
Participating in brainstorming sessions
Vocabulary: Marketing a product
Effective brainstorming sessions
Group dynamics and roles
Agreeing and disagreeing
Quiz: Marketing a project or product
Product perception
Market research: Effective surveys and presentations
Market research: Writing surveys
Vocabulary: Product perception
Quiz: Product perception
Promotion
Vocabulary: Promotion
Concise language for Social Media Marketing
Perception in visual communication
Quiz: Promotion
Persuasive techniques
Vocabulary: Persuasive techniques
Liking, authority, and scarcity
Reciprocity, social proof and consistency
Quiz: Persuasive techniques
Pitch
Vocabulary: Pitch
Preparing your presentation: Guidelines and recommendations
Presenting in English: Strategies for the non-native speaker
Quiz: Pitch
Closing
Conclusion
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Market research: Writing surveys
7/20Understand the power and impact of surveys. Design surveys focused on obtaining actionable and relevant insights.
Challenge: Design a 5 question-survey for a soon to be launched product/project highlighting the information you need to obtain from the public.
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