Welcome to Sports Marketing
Sports Marketing vs Traditional Marketing
Brief History of Sports Marketing
Brief History of Sports Marketing: Sponsorships
Whos the client in Sports Marketing?
What is the value of sport as a product?
The importance of Storytelling
Types of Sports Marketing
International Federations & Professional Leagues
Clubs & Franchises (Case Studies)
College Sports (Case Studies)
Multi-Property Organizations (Case Studies)
Athletes & Sponsors
Rules & Regulations
Our Most Important client: The Fan
Why are fans so special and unique?
Prioritizing physical audiences
Understanding digital audiences
The Sports Industry
Why is football/soccer the most popular sport in the planet?
Social and cultural aspects of football/soccer?
American sports set the standard in marketing and innovation
What is defined as an Olympic sport?
eSports & Gamification
Sports as a political tool
Communications, PR & Media
Branding & Brand Awareness
Broadcasting & Media Rights
Digital Content & Fan Engagement
Planning, Logistics & Management
Public Relations and Media Ops (Gabriel Gabor)
The future of sports
Future of the Sports Industry
See you soon