Welcome to Sports Marketing

Brief History of Sports Marketing: Sponsorships

Whos the client in Sports Marketing?

What is the value of sport as a product?

The importance of Storytelling

Types of Sports Marketing

International Federations & Professional Leagues

Clubs & Franchises (Case Studies)

College Sports (Case Studies)

Multi-Property Organizations (Case Studies)

Athletes & Sponsors

Rules & Regulations

Why are fans so special and unique?

Prioritizing physical audiences

Understanding digital audiences

Loyalty programs

Why is football/soccer the most popular sport in the planet?

Social and cultural aspects of football/soccer?

American sports set the standard in marketing and innovation

What is defined as an Olympic sport?

eSports & Gamification

NFTs

Sports as a political tool

Branding & Brand Awareness

Broadcasting & Media Rights

Digital Content & Fan Engagement

Planning, Logistics & Management

Public Relations and Media Ops (Gabriel Gabor)

Future of the Sports Industry

See you soon