Introduction to Brand Storytelling
What is a Brand Story?
What is Brand Storytelling?
The ingredients of Brand Storytelling
How to Create a Compelling Brand Story
Determining your Why
Understanding your product
Understanding your audience
The 3 Ps to create a brand story
Strategies of Building a Brand Story
Customer (Hero) and Specific Audience
Emotion and Realistic Change
Community, Stakes and Promises
Story Embryo and Delivery
How to Use a Brand Story In Your Marketing Strategy
Actionable steps to tell your brand story in video
How to use the brand story in your marketing strategy
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Actionable steps to tell your brand story in video
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